Brand Story
Every brand has a story - and it’s a story worth telling. Brand Story videos break down the barrier between a business and its ideal client. They introduce your brand and the faces behind it by showcasing your unique story, who you are, what you’re doing and why.
This unique combination of storytelling, showing the faces behind your brand as well as your business’s capabilities and mission create a strong brand identity in the viewer’s eyes. A Brand Story video will attract your ideal client and prompt them to action.
What is a brand story?
In a nutshell, it is content that develops a relationship between your business and its audience.
Story videos can be executed in many ways, from a founder describing the need that sparked a movement, a customer sharing a lived experience that speaks to a brand’s purpose, or a visually gripping compilation that tells the story of a brand’s history.
All brand story videos should deliver a powerful message that transcends the traditional transactional relationship of a business creating a magnetic brand identity for ideal clients to resonate with.
How effective are they?
Social media and the web is saturated with short, transactional advertising that fails to connect.
There is now so much choice out there, audiences are shying away from digital content that is self-serving and sales driven and instead, searching for brands that have an authentic narrative and personal touch.
Where storytelling through video has value is in its ability to make a business stand out from a sea of competitors by resonating with audiences on a personal level and driving home a feeling that sticks in a client's mind.
Research shows us that consumers will be more likely to buy a product or service if they have an emotional connection to the brand, while studies have also shown that brands using storytelling in their marketing are up to 22 times more likely to be remembered by a consumer.
Your brand story video will be completely tailored to your business, but no matter the content, a brand story will help you build connections, establish authority and stand out from the crowd.
Case Study - Jayme Muscat Performance.
JMP approached us to create a brand story video that would launch her personal training business into the Newcastle market. We worked to uncover a compelling narrative that brought her past career experience, passion for exercise, and business mission into a short, sharp 1:33 video. After launching its Brand Story video, JMP booked out her annual calendar in the first two weeks of launch as well as receiving multiple requests from leading Newcastle gyms to be a resident trainer.
We are stoked with the success of JMP’s Brand Story video.
Capitalise on the opportunity.
Businesses that are getting a brand video created usually either rebrand or solidify their current positioning in the market. We know the need for fresh, authentic content at this time is high, so we have a few tools in the belt that are easy to grab and instantly leverage your Brand shoot for more outputs across multiple channels.
Based on the nature of a brand video, you will have your leadership, management & a few raving fans present for capture. This unique opportunity lends itself to capturing additional content that can be banked for later edits or used alongside your brand video to extend its campaign length and reach.
Each Brand package includes 2 x 15-second social cuts and an HD still image gallery for the web, taken directly from our Ultra HD screengrabs. These images can’t be printed; however, they have been used by our past clients for website content updates, social media posts & internal documents.
If you would like to add a photographer to capture Printable still imagery during this shoot, just let us know in your inquiry form and this can be arranged.
How to make a great brand story
There are limitless possibilities to uncover your brand’s authentic message. however, below are a few key drivers that will ensure it hits home for your ideal clients.
Focus on passion and purpose
Move away from jargon and content that has been seen a million times before by showcasing the true purpose of what you do, and your passion for doing it exceptionally well. There is no brand quite like yours, and this should come across clearly in your video.
Showcase people
Like all businesses, yours exists to solve a problem whether through a product or service, however, its backbone will be the people behind the brand. Help to elicit an emotional connection with your audience by showcasing and celebrating the people that power your business.
Be authentic
Whilst it can be tempting, and perhaps comforting, to script your brand story video, the more effective option is to go down the interview route. This will keep the content conversational and essentially imperfect, making it feel more authentic and creating a deeper connection with the viewer. Our pre-production process uncovers some great talking points that we can use on the day to uncover your authentic message.